One for One

Last Thursday morning I had the opportunity to attend a lecture by Blake Mycoskie at John Brown University. If you aren't familiar with Blake, you're probably at least familiar with his company - Toms Shoes.

I love Toms - they make me super happy. And I love the business model - every time someone buys a pair of shoes, a pair is given to a child in need. It's brilliant. Who'd have thought that giving something away every time you sell something would make for a profitable business? Good job, Blake!

His talk focused on why he'd incorporated giving into his business model in the first place. As it turns out, the giving was the original concept. He'd been down in Argentina and seen how much the village kids there needed shoes. He decided he wanted to help, but rather than rely on charity work, he wanted to find a way to make it a business - and Toms was born.

He wrapped up by saying that giving back doesn't just feel good, but that it can be a great thing for your business and your own personal brand. He mentioned three ways in which incorporating giving into your life and business is a good thing.

First, when you give back, your customers become your marketers. They do all of the advertising for you - there's a passion there that customers want to share with everyone. They believe in the cause and they become involved.

Next, a company that gives back attracts dedicated, passionate employees. Everyone wants to be a part of something. People want to work at companies that are doing good things, giving back. People want purpose, something to be proud of. A company that gives back provides that.

Finally, when you incorporate giving into your model, other people want to help you, because helping you succeed means helping you give more. As such a tiny start-up, Toms would not have become who they are today without the help of some really big names - Vogue, Ralph Lauren, etc. Those names believed in what Blake was doing and they wanted to help him succeed.

He was a fantastic speaker, I'm really glad I got the chance to hear him talk about the company. He brought even more passion to an already enchanting company.

The rest of the week/weekend was spent in Chattanooga, Tennessee. My little brother turned twenty-one, so we all drove out to help celebrate. Our Christmas was a bit punctuated this year, what with work schedules and my India trip, so getting to spend several days as a family was nice.

Now it's March and time is speeding by much faster than I can process. We've picked up graduation regalia and midterms are already upon us! Eeek! Someone slow this down!

I did get a bit of a break tonight - the Vienna Boys Choir was at the Walton Arts Center, and so I treated myself to a night out. It was lovely. Now I must go organize my thoughts and to-do list so that I don't get even further behind. Happy March, everyone!